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07-15 November 2020

Understanding Food in a Digital World

  • Event
Mon 9 November, 10:00am 4 hours 30 minutes

This event has now passed. Watch a recording of the session above.

In this virtual symposium, Food Standard Agency (FSA) analysts, leading academics and research agencies demonstrated how social science can be used to understand food in a digital world.

The COVID-19 pandemic necessitated a move away from traditional data collection methods, accelerating the innovative use of digital data. This partnership event between the University of Sheffield and the FSA demonstrated how digital data collection and analysis can inform our understanding of food and outline key findings related to the digitalisation of food behaviours.

The symposium covered the recent modification of the FSA flagship survey Food and You, digital self-reporting methods on hand washing behaviour and key findings from recent social media analysis, including COVID-19 trends in food behaviour.

The event provided an opportunity for anyone in the social science community to hear about how research directly informs real-life government policy under rapidly changing circumstances. Participants were able to join our virtual break-out sessions with experts from academia, industry and policy on the following topics:

  • The digitalisation of food
  • Collecting data digitally (method focused)
  • The potential of social media analysis

This event was delivered by the Food Standards Agency, in partnership with the University of Sheffield, as part of the ESRC Festival of Social Science.

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